Okay right now we know fotomontajeonline.net content is king. And definitely since we are creating our own blogs, (remember blogs is short slang for Weblogs – which is what the “formal and official” name is), most of our facts is going to be “unique” and “Original”. Yet regularly, since i’m only individuals, and since we simply cannot “create” more and more information, we should copy info from other sites. That is cool. There is no issue with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and forego writing anything at all.
Now let me make this distinct. If you are supplying a service to people, where your main business is to offer away links to other places where people may get information, in other words you are a repository where people come to get backlinks, because you already have all the research – that is certainly fine. Because what you will loose in content material, you will constitute in “eyeballs” and “hits”. Remember the end result of good search engine listings is just that. MORE VISITORS – EVEN MORE EYEBALLS — MORE PERSONS VISITING. And content is certainly not the sole parameter an Search Engine discusses. Not with a long shot.
That is a critical point to keep in mind. Every thing we is going to talk about, every method, from content to email to email lists to anything, has nonetheless one objective in mind. To consistently and constantly boost and build your internet site “hits”. To ensure you have an ever-growing “fan” club “motivated” because of the support you are offering, to come back. Therefore please differentiate amongst the end goal plus the methods. Content (discussed in our first article) is a approach towards the target of getting classified by a good placement on a internet search engine, and the goal is to include people use and arrive to your site or blog, and build a “buzz” regarding it. (We should talk about this much later in our series. )
Let us resume content for a moment. Here we are discussing something that all writers learn about and are familiar with. Text, key phrases, phrases. Basic, unique text message.
So in order to continue on our personal fairly logical path, we all will now pay attention to the “text” and what has to be in it. Which in turn brings us to the subject of “keywords”. Just before explaining precisely what these are and either their particular importance or total invalidity and worthlessness these days, (and this is up for debate) let’s define keywords more carefully.
If you have a website selling wild hair beauty aids, you will want to offer your materials writing articles around the things you are selling. Definitely if you publish something about the difference between different types of dishwashers, this is not going to relate to the “subject matter” and articles of your internet site. So you will write article content around hair supplies. You will write content on great hair care, method dye your hair, how to get eliminate split-ends, when to shampoo or conditioner etc . etc .
Our magic hair internet site is called “Hair Is Certainly not Forever”. Nevertheless this is each of our site for the moment and we will keep it as we go along. hairisnotforever also offers a blog. This blog we will call “SilkyFairHair” and we’ll put it, in the interest of our case in under the name of the proprietor who’s aptly named Mr. Nor Hair. Right now we have as follows:
1 . Web-site – Hair Forever snabel-a 2 . Blog – SilkyFairHair @ (this URL is definitely fictional)
These kinds of names ARE important and so are the URL’s. (URL stands for Universal Resource Locater). So keep them in mind as we go along through these articles specially when I arrive at the article in the importance of discovering the right name.
And so Mr. Nor Hair and his wife, Mrs. Purple Scalp work together. They create the website, get all of the necessary stuff to sell something on it, set a couple of content articles about your hair and relax and wait for an people to come beating their very own “virtual” door down. Very well as we declare in Hebrew, “Boker Tov” (which practically means “Good Morning”), or perhaps as you claim in British, “Knock. Hit. Good Morning! Any person Home? ”
Okay the Hair couple find out about keywords. Thus they make articles by which EVERY phrase has the word hair in it (or balding). Yet hair may be the title of the game. They make sure their content is basic, and once they may have written two HTML webpages of hair articles, logically placed by their cousin the graphic designer (who is usually bald) throughout the advertisements with respect to hair products and now they presume they are carried out!
Woah! Not really by a PROLONGED SHOT! And here is just where it gets depressing meant for the uninitiated and non-dedicated people.
We will deal with the “keyword” concern. Keywords are just like indices or perhaps if you wish, categories. A keyword is something which the search engine will appear for and validate (in our day), to use as one of many parameters with regards to how to list your site.
The keywords we all refer to happen to be in two distinct and totally different places. The first of all in the web page header belonging to the site. in what is known as the section for the purpose of “meta” tags. We is going to deal with meta tags in a distinctive article, however let us simply just say they are the keywords most search engine look for (with their “bots”) when visiting your web site. An example coto tag with respect to keywords about our site may mimic this:
Again in our article(s) on meta tags we all will talk about these keywords, and meta tags, but for at this moment take this as a provided these are a number of the keywords which will be in the traguardo tag.
When the Search Engine technology first shot to popularity and meta tags were executed, the keywords tag was critical. Search engines like yahoo looked at the keywords in the meta tag and believed that was what the internet site was about and listed the website under those keywords. This was caught to immediately, and humans currently being the crafty devils they may be, began itemizing keywords that had not do using their sites in order to drive visitors the site. (Remember – the outcome is the oh-so-important one: Visits & Eyeballs)
So adult porn sites especially, adopting this kind of as yet one other “fool the engine” approach, would put keywords just like “hair”, “technology” etc . into their meta tags, and offer the site an innocuous term and voila, more traffic.
Therefore in the never-ending battle Search engines like yahoo caught in, and did a few tasks. They deprecated the importance of the keywords in the meta tags in respect to their algorithms, UNLESS this article on the site in fact did match the keywords. Of course , this was not enough simply because porn sites will put “real” content around their particular stuff. I will give you a LEGITIMATE example that i find funny, but it is incredibly serious.
In a single of my posts on my blog, lit . my bio which is listed by search engines like yahoo. The other day I just received a message from a classic flame of mine stating “I freaked out. We googled you, under Ted Gross Article writer, and you are associated with a site about tushy’s! inches So I visit and Yahoo it, and sure enough in like the sixth position is: “Ted Gross’s Unofficial Biography – The actual Version by Tushy” last but not least I click and acquire led to an alternative site (no url here as I do not want to publicize that site intended for obvious reasons) and I arrive to a porn site which in turn ripped off, of all the content within the internet, MY OWN profile to put around their porn advertising campaigns. UGH! However you see that is normally how crafty people are!
(Here we are not going to talk about “splogs” – that means “spam blogs” yet. Although keep it in mind. )
Okay now what happens — not in theory but in practice.
Two scenarios: 1 . You have keywords in the meta draw (and you ought to have them! ) The little Search results “bot” (that is a software package whose work it is to travelling around the Net, never rests and never feeds on and gets to all those porn sites also!, and picks up information on ALL sites and so the information may be categorized), relates to our web page of hairisnotforever and flows the keywords on the web page. Then this kind of little android makes a snapshot of the web page. Then the algorithms take over and match the keywords inside the meta tags to the text and stuff in your site. (Remember Search Engines no longer “see”, they are NOT image (males are visually oriented not Search Engines! ) hence graphics aren’t taken into account if you use the kosmos tag. ) The algorithms get more and more sophisticated as time goes on and they search for content, keywords, phrases and so forth (Remember initial content! )
2 . You have no keywords in your meta tag therefore the engine just simply looks at your content.
So our happy couple figures ok lets position the word your hair say, in every sentence in least three times. NO! Don’t do that. Excessive use of a key word is a red-flag to a Google search and you will be punished for it! It should be used and used usually, but NOT overused.
Now when you Google for hair items using the expression “balding”, the Search Engine has the key phrase, and based upon a million guidelines decides what position for the specific key phrase, hairisnotforever could have, and nourishes it out.
Thus our couple figures what the hell. We all will also sell mascara, plus they put in a photo advert and the word wimpernbetonung in their keywords, without having virtually any content for doing this. Well then for being listed while the last within the last for the last for everyone looking for “mascara”. So with this lesson the formula is certainly:
“Content+Keywords in the content+Keywords in Meta point. ”