Fine right now we know content material is king. Of course since we have become creating our personal blogs, (remember blogs is normally short slang for Websites – which can be what the “formal and official” term is), most of our info is going to be “unique” and “Original”. Yet every so often, since you’re only man, and since we simply cannot “create” more and more facts, we is going to copy facts from other web sites. That is great. There is no issue with that, UNTIL, you decide that “copying” and/or “linking” is simply better and forego writing whatever.
Now let me make this crystal clear. If you are giving a service to people, where your primary business is always to offer out links to other places in which people can usually get information, therefore are a database where people come to get backlinks, because you already performed all the investigate – that is certainly fine. Because what you will loose in articles, you will constitute in “eyeballs” and “hits”. Remember the end result of good search engine rankings is just that. MORE TRAFFIC – EVEN MORE EYEBALLS — MORE PERSONS VISITING. And content is not the sole parameter an Search Engine looks at. Not by a long shot.
This is a critical point to keep in mind. The whole thing we should talk about, just about every method, from content to email to lists to whatever, has yet one aim in mind. To consistently and constantly increase and build your internet site “hits”. To make sure you have a great ever-growing “fan” club “motivated” because of the service you are selling, to come back. Therefore please differentiate between your end goal and the methods. Articles (discussed within our first article) is a method towards the aim of getting listed in a good location on a google search, and the target is to currently have people work with and arrive to your web page or blog, and make a “buzz” regarding it. (We should talk about this much later within our series. )
Let us get back on content for the moment. Here we are dealing with something that each and every one writers know about and are acquainted with. Text, words, phrases. Primary, unique textual content.
So in order to continue on our very own fairly reasonable path, we all will now focus on the “text” and what has to be in it. Which brings us towards the subject of “keywords”. Just before explaining exactly what these are and either the importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) let’s define keywords more thoroughly.
If you have an online site selling mane beauty supports, you will want to sell off your material writing content material around everything you are selling. Definitely if you create something about the difference between different types of dishwashers, this is not going to relate to the “subject matter” and content of your site. So you should write articles around your hair supplies. You are likely to write articles or blog posts on great hair care, approach dye your mane, how to get rid of split-ends, when to hair shampoo etc . and so forth
Our magic hair website is called “Hair Is Not Forever”. Yet this is our site for now and we will preserve it as we go along. hairisnotforever has a weblog. This blog we will contact “SilkyFairHair” and we will put it, in the interest of our example in under the name of the proprietor who may be aptly known as Mr. Neither Hair. Right now we have as follows:
1 . Website – Curly hair Forever snabel-a 2 . Blog – SilkyFairHair @ (this URL can be fictional)
These types of names ARE important and so are the URL’s. (URL stands for General Resource Locater). So wear them mind even as we go along through these articles particularly when I arrive at the article within the importance of choosing the best name.
Consequently Mr. Nor Hair wonderful wife, Mrs. Purple Mane work together. They will create this website, get every one of the necessary products to sell some thing on it, write a couple of content about locks and settle-back and wait for a people to come beating their very own “virtual” door down. Very well as we say in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or as you say in English, “Knock. Knock. Good Morning! Anyone Home? inches
Okay the Hair couple learn about keywords. Hence they develop articles in which EVERY word has the phrase hair in it (or balding). But hair may be the title of the video game. They make sure their content is main, and once they have written two HTML webpages of hair articles, smartly placed by their cousin the graphic singer (who is bald) surrounding the advertisements to get hair companies now they presume they are done!
Woah! Not really by a PROLONGED SHOT! Here is just where it gets depressing with respect to the uninformed and non-dedicated people.
We will deal with the “keyword” concern. Keywords are like indices or if you wish, different types. A key word is something that the search engine looks for and validate (in our day), to use as one of the parameters concerning how to list your site.
The keywords we all refer to will be in two distinct and totally different areas. The first of all in the webpage header on the site. about what is known as the section with respect to “meta” tags. We will certainly deal with the meta tag in a distinctive article, even so let us simply say they are the keywords most search results look for (with their “bots”) when visiting your websites. An example traguardo tag designed for keywords upon our site may mimic this:
Again within our article(s) about meta tags we all will talk about these keywords, and the meta tag, but for at this point take that as a granted these are some of the keywords which is in the coto tag.
When the Search Engine technology first shot to popularity and meta tags were implemented, the keywords tag was critical. Search engines like google looked at the keywords inside the meta tag and presumed that was what the site was about and listed the internet site under all those keywords. This is caught through to immediately, and humans currently being the crafty devils they can be, began position keywords that had not do with their sites in order to drive traffic to the site. (Remember – the end result is the oh-so-important one: Visitors & Eyeballs)
So adult sites especially, adopting this as yet an additional “fool the engine” strategy, would put keywords like “hair”, “technology” etc . within their meta tags, and give the site an innocuous identity and bam !, more traffic.
Thus in the never-ending battle Search engines like google caught upon, and would a few items. They deprecated the importance within the keywords in the meta tags with respect to their methods, UNLESS this on the site truly did match the keywords. Of course , this was not enough while porn sites will place “real” articles around their particular stuff. I will give you a GENUINE example which I find funny, but it is very serious.
In a single of my personal posts in the blog, lit . my biography which is got by search engines like google. The other day We received a message from a flame of mine saying “I freaked out. We googled you, under Allen Gross Article writer, and you are linked to a site about tushy’s! inches So I go and Yahoo it, and sure enough in like the 5th position is this: “Ted Gross’s Unofficial Bio – The Real Version by Tushy” not to mention I just click and obtain led to an alternative site (no url below as I do not want to publicize that site pertaining to obvious reasons) and I arrive to a porno site which ripped off, of all the content at the internet, MY PERSONAL profile to get around their very own porn adverts. UGH! However you see that is how crafting people are!
(Here we are never going to talk about “splogs” – meaning “spam blogs” yet. Nonetheless keep it in mind. )
Okay ok now what happens – not theoretically but in practice.
Two scenarios: 1 . You may have keywords in your meta indicate (and you ought to have them! ) The little Search results “bot” (that is a software program whose work it is to travel and leisure around the Net, never naps and never eats and gets to all those porn sites also!, and covers information on ALMOST ALL sites hence the information may be categorized), goes to our site of hairisnotforever and says the keywords on the web page. Then this little android makes a snapshot of the website. Then the algorithms take over and match the keywords inside the meta tags for the text and stuff on your own site. (Remember Search Engines don’t “see”, they can be NOT visual (males happen to be visually oriented not Search engines like google! ) hence graphics are not taken into account if you use the in die jahre gekommen (umgangssprachlich) tag. ) The methods get more plus more sophisticated in the future and they seek out content, keywords, phrases etc . (Remember classic content! )
2 . You have no keywords in your meta tag hence the engine simply just looks at your articles.
So the happy few figures ok lets position the word mane say, atlanta divorce attorneys sentence at least 3 x. NO! No longer do that. Overuse of a keyword is a red-flag to a Search Engine and you will be punished for it! It should be used and used frequently, but NOT overused.
Now when you Google with respect to hair items using the phrase “balding”, the Search Engine has the key phrase, and dependant on a million guidelines decides what position regarding specific key word, hairisnotforever will have, and rss feeds it out.
Thus our couple figures www.mosquitotrackers.com what the hell. We will also sell mascara, and in addition they put in a picture advert plus the word mascara in their keywords, without having any content correctly. Well then being listed since the last of the last of your last for any person looking for “mascara”. So because of this lesson the formula is definitely:
“Content+Keywords inside the content+Keywords in Meta marking. ”